Formats and variations

    The 4 formats

    • 1:1: square.
    • 4:5: portrait.
    • 9:16: story and reels.
    • 16:9: landscape.

    Video ads are always 9:16 and can't be adapted to another format.

    You choose the format before generating: on the clone card or on a Flow card.

    Adapt a creative to another format

    1. In your Studio, open a creative.
    2. Under the image, click the format you want (“ORIG” marks the original).
    3. Confirm: the window tells you how many credits you'll have left afterwards.

    A format variation costs 5 credits. If it fails, they're returned to you.

    Clone an ad format

    The Formats page sorts CreaSpy's ads by format: lifestyle, promo, advertorial, before / after, customer review, comparison, meme, ugly ad…

    1. Pick a format: its ads appear, with CreaSpy's filters (image or video, status, language, category, sort).
    2. Click “Clone” under one or more ads, then “Clone with Flow” in the bottom bar.
    3. Flow opens a new conversation and shows you the clone in a card, with the chosen format. Set your product and launch: the creative follows that format's codes.

    Each image costs 10 credits and lands in your Studio. See also Clone an ad.

    The Formats page opens after your first 2 creatives.

    Can't find your answer?

    Ask Flow in the app, or message the founder directly on WhatsApp.

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