Your brand is the starting point: CreaFlow uses it to write your ads in your tone and around what you sell; your colors are added when you ask for them. Everything happens in FlowAI, the app's home page.
With a website
Online store or the website of your business (center, practice, agency, software…), the path is the same.
- Flow asks whether your brand has a website: click “Yes, I have a website”.
- Paste your site link. The home page is enough.
- Flow analyzes your site: identity, tone, positioning, audience, competitors. It takes about a minute, so stay on the page.
- Check your brand profile: name, website, category, niche, what you sell (physical products, or an offer with no physical product), logo and colors. Correct it if needed, then click “Looks good, let's continue”.
- Choose the competitors to follow. It's optional (1 on the free plan and Starter, 5 on Growth, 20 on Creascale), and you can change them later.
- Physical products: click “Scan my store” to import your products. No physical product: add visuals if you have any (your premises, your team, a session, screenshots), or continue without.
- Launch your first 2 creatives with “Generate my 2 creatives” (10 credits per creative).
Without a website
Click “Not yet” (or “I don't have a website” if you already answered yes). Flow asks whether you sell physical products.
- Yes, products: Flow asks for your product, its name and one or two photos. You can then describe it in a few words. It's optional, but your ads will be more accurate.
- No, a service or an offer without a product (treatment, service, local business, software, training…): give the name of your business, then introduce it (what you offer, for whom, what sets you apart, and where, if clients come to you). This introduction replaces the analysis of a website: it's what the AI reads to write your ads. Then add visuals if you have any (your premises, your team, a session), or continue without: your creatives are then imagined entirely from your introduction.
All that's left is to generate your first creatives.
The day you get a website, click “I finally have a website!” at the top of FlowAI to add it.
Why some pages have a padlock
Until your brand is ready, only FlowAI and CreaSpy are open. The Formats page opens after your first 2 creatives. Click a menu entry with a padlock: a message tells you what's left to do.
If the analysis of your site doesn't go through, read My store or website analysis failed.