What costs credits
| Action | Cost |
|---|---|
| Generate a creative (also a clone or a “Retry”) | 10 credits |
| Adapt a creative to another format | 5 credits |
| Have the editor's assistant edit the image | 3 credits per approved request |
| Animate a video, per block of 15 seconds: animated / realistic | 260 / 284 credits |
| Someone speaks to camera in the video | 106 more credits per block |
| Create a carousel | 28 credits |
In FlowAI, for clones and for format variations, the cost is shown before you launch, along with what you'll have left. A video's storyboard is free: credits are only charged when you click “Animate” (see Create a video ad).
What's free
Analyzing your brand, adding products, browsing CreaSpy, following competitors, saving ads, chatting with Flow (within your message limit), editing and saving in the editor.
See your balance
The credit counter is at the bottom of the left-hand menu. Click it to open Settings › “Subscription & credits”: your balance, the number of creatives it still covers, and your renewal date.
Refunds
- A failed or cancelled creative: credits returned automatically.
- A failed video, or a redone shot that fails: credits returned automatically.
- A creative that came out wrong and that you report: credit returned if the report is approved (within 48 hours).
Top up your credits
If you're a subscriber and you run short of credits before the end of the month, you can buy more without changing plans. In Settings › “Subscription & credits”, click “Top up my credits” and choose a pack: the credits arrive right after payment.
These top-up credits don't expire at renewal: they're added on top of your plan and stay as long as your subscription is active (your balance uses the plan's credits first, then the top-up). If your subscription ends, the ones left are kept for 30 days: subscribe again within that time to keep them. Their price goes down with your plan: 1,000 credits cost €9.99 on Starter, €8.49 on Growth and €6.99 on Creascale. Top-ups are for subscribers only: on a free account, you need to subscribe to a plan first.
Renewal
At each renewal, your plan's balance resets to its starting amount: unused plan credits don't carry over to the next month (top-up credits, on the other hand, stay). With an annual plan, your credits are refilled every month.
To compare plans, read Plans and pricing.